Audience Engagement Training of Trainers

 

 

Internews in the Kyrgyz Republic, in partnership with FHI360 and with the support of USAID, is pleased to announce the Audience Engagement Training of Trainers (TOT) competition.

 

Internews will carry out an Audience Engagement Training of Trainers (April 23-25, 2018) to create a pool of local experts with knowledge and professional skills in data analysis for media and integration of low-cost measures to assess the popularity of media products, adjust content strategy in line with audiences’ demonstrated media consumption preferences, and build audience loyalty and trust through tailored engagement strategies.

Deadline for applications: March 30, 2018, 16:00

Open to: Local media experts and business consultants working with traditional and online media outlets in the Kyrgyz Republic

The training will be led by Michelle Foster, an international media management and marketing expert who helps media organizations worldwide to improve business performance. Foster is a two-time Knight International Journalism Fellow and is on the Independent Journalism Foundation board. She has won national and regional advertising awards, has been recognized for excellence in innovation and marketing leadership, and is a frequent public speaker on media management and business.

After the TOT, each participant will have an opportunity to pitch an audience engagement initiative for their home media outlet or, in the case of freelance participants, for another media organization, based on an analysis of the outlet’s audience analytics and interests. Initiatives may include social media-based projects designed to get audiences more involved in discussion around media content, hosting a series of live events, integrating new ways for audiences to provide feedback to an outlet or contribute their own perspectives, organizing a series of trainings for journalists and editors in the regions about engaging audiences, etc.

Applicants will be selected based on previous experience gathering and analyzing analytics data for media, experience working as a media trainer, familiarity with audience engagement strategies, and clarity of vision for how they will use the skills and knowledge they gain through the TOT after the training, among other criteria.

 

To apply, please complete the online Application Form.

For any queries, contact Valentina Galich, Internews’ Online Media Specialist, at vgalich@internews.org or phone + 996 (312) 98-68-80.

The "Cultivating Media Independence Initiative” (Media-K) project is funded by USAID and implemented by Internews in the Kyrgyz Republic in partnership with FHI 360. The project is focused on increasing the professionalism and independence of media in the country to ensure that citizens of the Kyrgyz Republic have greater access to diverse and balanced information, are less vulnerable to media bias, and are empowered to make more informed civic decisions that reflect their communities’ priorities to best serve the public interest.

 
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