Internews in collaboration with the research and consulting company “M-Vector” held a presentation of Kyrgyzstan’s media market study results ” Media consumption in Kyrgyzstan. 9th wave”.
The main goals and objectives of this study:
– analysis of the preferences of the country’s residents in the field of media;
– development of the domestic media market;
– providing users with practical information for decision-making regularly.
Media research was conducted throughout the country:
in seven regions of the Kyrgyz Republic, as well as in Bishkek and Osh (3600 respondents).
The issues touched on five key blocks: television, digital broadcasting, print media, radio, and the Internet.
The results of the study and presentation materials will be useful to representatives of the media community, specialists in the field of mass communications, representatives of international and donor organizations, and businesses.
The analytical report contains:
- Portrait of the audience in the context of the main demographic indicators: gender, age, income level, etc.
- Current rating of online media;
- Share of the audience and the audience of radio stations;
- Average daily and weekly audience of TV and radio stations in Kyrgyzstan;
- Current rating of social networks and messengers.
Since 2011, M-Vector has regularly conducted research on the media market in Kyrgyzstan. The previous “8th wave” was held in 2017.
Download the presentation “Perception and behavior of the media audience in Kyrgyzstan. 9th Wave” should be found at this link.
