For the first time the Bloggers’ Kurultai brought together popular and aspiring content creators on various Internet platforms from Kyrgyzstan and Kazakhstan.
The first bloggers festival received 1 thousand applications when the organizers could invite a maximum of 400 participants. This forum was made possible thanks to the 1.1. studio collaboration with the Internews Representative Office in Kyrgyzstan.
Internews has previously implemented the #blogerball project, encouraging schoolchildren to create content in the Kyrgyz language.
A grand opening with a Kyrgyz folklore orchestra, dances and a procession of young people in national costumes with flags gave a special solemnity to the event.
The blogger community in Kyrgyzstan has grown rapidly over the past two years.
The I Kurultai of bloggers brought together YouTube bloggers, Instagram stars, ticktockers and viners as well.
The show presenters were famous showmen Rostislav Yashchenko and Nursultan Kursanali uulu.
General producer of 1.1. studio Askhat Tabaldiev in his opening speech noted that their team, former members of the club of humor, creators of humorous entertainment content, gradually and smoothly became bloggers.
– Who is a blogger? It’s a person who combines actor, writer, producer and production. Add your followers to these four,” he said.
According to Askhat Tabaldiyev, they knew their responsibility to a large audience.
Rostislav Yashchenko highlighted:
– Today, a blogger is a lot… We replaced radio, TV and news… Big companies had difficulty promoting their products and asked bloggers to repost the …” he joked.
The photo shows the results of a survey of participants – showing which platform is used most and by whom.
Advertising market researchers Aiperi Altynbekova and Adel Mukanova showed the results of surveys of advertising agencies and brands. The online advertising market turned out to be growing noticeably, where 90 percent consider influencers to be effective.
Almost 80 percent of advertisers are willing to advertise products and services with the help of bloggers. And 44 percent indicated they would be willing to collaborate with new bloggers.
Meerim Tolepbergen, the Instagram star, and wife of the famous singer Mirbek Atabekov, spoke about her almost 10 years of experience in creating content and collaborating with advertisers. She titled her presentation “Never Do THIS.”
The outstanding blogger from Kazakhstan, Birzhan Ashim, performed as a stand-up comedian. He talked about whether it is possible to earn a million on blogging.
It was a useful exchange of views with representatives of the largest companies of advertisers, who shared their secrets, what they are guided by when choosing bloggers. Sure thing, they choose the most creative, responsible, eco-friendly, healthy-value bloggers.
Spouses Daniyar Bolotbekov and Azhara Koichumanova, whose public posts are gaining popularity on Instagram, told how they manage to combine work, family life, raising three children with active blogging. The couple appeared to argue less and eventually gained more mutual understanding.
The following important points were also discussed at the Kurultai: should bloggers educate their audience, how to deal with online hate?
Myktybek Mukaev, known as the comedian of Myky, openly called for being natural, truthful, not afraid of your weaknesses, ignoring the haters and even blocking them.
The speech of psychologist Beishen Dzhumabekov about the nature of hate and how to react to it was worth listening to. Hater, according to him, is a man who is not an adult, not mature, with a flawed psyche. He shared useful tips on how to react to hate.
The world’s most popular Yolo house ticktocker from Kazakhstan, Azat Khalimov, captivated the audience with his brilliant presentation “Why Collaborations Are So Important and How TikTok Turned the Game Around?” He is the creator of the public, which has more than 20 million followers. The key to success is hard work, creating 20 videos hourly, daily!
Nurbek Toktakunov on Kurultai:
Watch the full video of the kurultai using the link below:
